Taste like Salty
with some unsoftened poetry
Take a bite
Take a bite
You don’t ask permission from hunger.
You take it.
Even if it cuts your lip a little.
You don’t ask permission from hunger.
You take it.
Even if it cuts your lip a little.


Nailed it
Nailed it
Nothing about it was clean
You forced it into place
like something that didn’t want to belong.
A small violence. Quiet. Necessary.
Nothing about it was clean
You forced it into place
like something that didn’t want to belong.
A small violence. Quiet. Necessary.
Silent roar
Silent roar
No sound. Just enough pressure.
The kind that sits behind your teeth
and dares the world to come closer.
No sound. Just enough pressure.
The kind that sits behind your teeth
and dares the world to come closer.



White funeral
White funeral
Soft, clean, almost innocent.
Like something that already knows
it’s going to ruin you slowly.
Soft, clean, almost innocent.
Like something that already knows
it’s going to ruin you slowly.
Serpent tongue
Serpent tongue
Temptation doesn’t whisper.
It rests on your tongue, warm, waiting.
You either swallow it or become it.
Temptation doesn’t whisper.
It rests on your tongue, warm, waiting.
You either swallow it or become it.


"F**king creative” is how I would like to describe Gaurav.
His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.
His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.
The list goes on & on…"
"F**king creative” is how I would like to describe Gaurav.
His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.
His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.
The list goes on & on…"
-Sai Thota
D2C, Revenue Head at Salty






