Tastes Like Salty

An study in juxtaposition, using sweetness as a surface to carry a sharper, more irreverent Salty tone.

Woman portrait on white background
Woman portrait on white background
Woman portrait on white background

Taste like Salty

with some unsoftened poetry

Take a bite

Take a bite

You don’t ask permission from hunger.

You take it.

Even if it cuts your lip a little.

You don’t ask permission from hunger.

You take it.

Even if it cuts your lip a little.

Nailed it

Nailed it

Nothing about it was clean

You forced it into place

like something that didn’t want to belong.

A small violence. Quiet. Necessary.

Nothing about it was clean

You forced it into place

like something that didn’t want to belong.

A small violence. Quiet. Necessary.

Silent roar

Silent roar

No sound. Just enough pressure.

The kind that sits behind your teeth

and dares the world to come closer.

No sound. Just enough pressure.

The kind that sits behind your teeth

and dares the world to come closer.

White funeral

White funeral

Soft, clean, almost innocent.

Like something that already knows

it’s going to ruin you slowly.

Soft, clean, almost innocent.

Like something that already knows

it’s going to ruin you slowly.

Serpent tongue

Serpent tongue

Temptation doesn’t whisper.

It rests on your tongue, warm, waiting.

You either swallow it or become it.

Temptation doesn’t whisper.

It rests on your tongue, warm, waiting.

You either swallow it or become it.

"F**king creative” is how I would like to describe Gaurav.


His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.


His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.

The list goes on & on…"

"F**king creative” is how I would like to describe Gaurav.


His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.


His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.

The list goes on & on…"

-Sai Thota

D2C, Revenue Head at Salty

Words make worlds

Capture what matters.

Words make worlds

Capture what matters.

Words make worlds

Capture what matters.