A brief history of
all things Salty I did for over two years.
Scripted, creatively directed and executed salty's first brand film.
Featured in - Campaign India & Impact
Helped raise $3.6M funding
Helped raise $3.6M funding
through brand narratives and creative systems I shaped with my in-house team.
through brand narratives and creative systems I shaped with my in-house team.
112% revenue growth during my time
112% revenue growth during my time
driven by packaging, campaigns, and sharp creative direction.
Scaled the brand to a $23M valuation.
driven by packaging, campaigns, and sharp creative direction.
Scaled the brand to a $23M valuation.
64% growth in website traffic through brand storytelling
64% growth in website traffic through brand storytelling
through narrative-led brand storytelling.
Led launch of all 8 product categories during scale.
through narrative-led brand storytelling.
Led launch of all 8 product categories during scale.
100K → 240K Instagram following
100K → 240K Instagram following
built through a product and creator-led content system.
built through a product and creator-led content system.
Landed the brand in London press
Landed the brand in London press
through culturally sharp campaigns and brand activations.
through culturally sharp campaigns and brand activations.
"F**king creative” is how I would like to describe Gaurav.
His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.
His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.
The list goes on & on…"
"F**king creative” is how I would like to describe Gaurav.
His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.
His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.
The list goes on & on…"
-Sai Thota
D2C, Revenue Head at Salty