What started as a cute packaging project
slowly become one of the brand's most iconic assets
These gift boxes alone accounted for nearly half of the company’s sales over two years.
Salty Mixtape
Salty Mixtape
When you’re in love, everything starts sounding like music. This idea turned that feeling into a physical mixtape. The entire concept, packaging, prototype, and samples were created in just five days because the opportunity couldn’t be missed.
It was launched as part of the Valentine’s 2026 drop and quickly became the season’s best-seller, generating millions in sales and setting the tone for the entire collection.
When you’re in love, everything starts sounding like music. This idea turned that feeling into a physical mixtape. The entire concept, packaging, prototype, and samples were created in just five days because the opportunity couldn’t be missed.
It was launched as part of the Valentine’s 2026 drop and quickly became the season’s best-seller, generating millions in sales and setting the tone for the entire collection.
Heart Beat Box
Heart Beat Box
A box built around the simplest symbol of love: a beating heart. The design introduced a small interactive moment that mimicked that rhythm, turning the packaging itself into part of the experience.
Released for Valentine’s 2025, it became an instant hit and remains one of the brand’s strongest performers. The idea travelled far enough that other celebrity backed D2C brands later completely copied the idea. Sad, but that's life.
A box built around the simplest symbol of love: a beating heart. The design introduced a small interactive moment that mimicked that rhythm, turning the packaging itself into part of the experience.
Released for Valentine’s 2025, it became an instant hit and remains one of the brand’s strongest performers. The idea travelled far enough that other celebrity backed D2C brands later completely copied the idea. Sad, but that's life.
Pyar Ka Karz
Pyar Ka Karz
Translated loosely as The Debt of Love. This box came from a playful campaign idea: if you’re in love, you owe something back. The packaging leaned into that quirky insight, turning affection into something you “pay back” through small gestures and surprises inside the box.
Again a steady bestseller season after season.
Translated loosely as The Debt of Love. This box came from a playful campaign idea: if you’re in love, you owe something back. The packaging leaned into that quirky insight, turning affection into something you “pay back” through small gestures and surprises inside the box.
Again a steady bestseller season after season.
Salty Mood-Kit
Salty Mood-Kit
A gamified piece of packaging built around a simple relationship truth: you need to read the room. Each charm inside signals a mood, and the partner has to decode it correctly. It becomes part game, part love language manual.
A gamified piece of packaging built around a simple relationship truth: you need to read the room. Each charm inside signals a mood, and the partner has to decode it correctly. It becomes part game, part love language manual.
TV Box
TV Box
This box was designed as a tribute to nostalgic childhood memories.
The insight was simple: in Indian homes, the TV was always on quietly watching our lives unfold. The packaging turns that idea into a retro television experience filled with little cultural references and moments from growing up.
With the right illustration partner, it could have pushed the idea even further, but the concept itself remains one of the most emotionally resonant pieces in the series.
This box was designed as a tribute to nostalgic childhood memories.
The insight was simple: in Indian homes, the TV was always on quietly watching our lives unfold. The packaging turns that idea into a retro television experience filled with little cultural references and moments from growing up.
With the right illustration partner, it could have pushed the idea even further, but the concept itself remains one of the most emotionally resonant pieces in the series.
"F**king creative” is how I would like to describe Gaurav.
His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.
His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.
The list goes on & on…"
"F**king creative” is how I would like to describe Gaurav.
His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.
His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.
The list goes on & on…"
-Sai Thota
D2C, Revenue Head at Salty