One subject. Five identities.
Each built like a track and taken too far on purpose.
Covered In Chrome
Covered In Chrome
Too polished to read.
You see yourself before you see her.
Genre: Industrial Techno
Tempo: 128 BPM
Too polished to read.
You see yourself before you see her.
Genre: Industrial Techno
Tempo: 128 BPM

Office Siren
Office Siren
Clock in.
Then rewrite the rules.
Genre: Minimal Synth Pop
Tempo: 110 BPM
Clock in.
Then rewrite the rules.
Genre: Minimal Synth Pop
Tempo: 110 BPM
Back to the 90s
Back to the 90s
Before the f* algorithm.
Before everything tried too hard.
Genre: Lo-Fi Indie / Alternative Rock
Tempo: 92 BPM
Before the f* algorithm.
Before everything tried too hard.
Genre: Lo-Fi Indie / Alternative Rock
Tempo: 92 BPM


Dopamine Drip
Dopamine Drip
Engineered overstimulation.
Color, form, and texture calibrated to hit before you can process.
Genre: Hyperpop
Tempo: 160 BPM
Engineered overstimulation.
Color, form, and texture calibrated to hit before you can process.
Genre: Hyperpop
Tempo: 160 BPM
Salty Shores
Salty Shores
No urgency here.
Still, you look twice.
Genre: Melodic House
Tempo: 78 BPM
No urgency here.
Still, you look twice.
Genre: Melodic House
Tempo: 78 BPM


"F**king creative” is how I would like to describe Gaurav.
His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.
His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.
The list goes on & on…"
"F**king creative” is how I would like to describe Gaurav.
His contribution to Salty can be felt in almost all areas of the business. From brand marketing to social media, cutting across all the formats & forms of communication, be it words, design or a motion film/video. He is one of the best creative leads who knows how to get the team to come up with concepts & ideas that not just work, but stand out from the clutter in the market.
His contribution to design, especially conceptualising packaging for gift boxes, delivered some of the best products in the market and when it comes to Salty, the evergreen bestsellers that have earned a few tens of crores for Salty.
The list goes on & on…"
-Sai Thota
D2C, Revenue Head at Salty






